Sponsorship for Olympic athletes usually helps both the Olympian and the company sponsoring them. The Olympian gets money to train and live, and the sponsor gains valuable exposure.
But in the case of British Gas' sponsorship of bronze medal-winning UK diver Tom Daley, the company could have benefited from checking out their company's placement on his swimsuit.
Yep, that's a pretty awkward placement. On the other hand, I doubt I'll forget about how British Gas supports Olympic divers anytime soon.
Since the London Games, Daley, who is just 18 years old, has become a superstar in Britain and is looking to cash in on his celebrity status.
When he isn't winning gold at the Junior World Diving Championships, he is teaching children in China how to dive. I am sure he'd rather be remembered for doing that than for the unfortunate product placement above.