Highest impact facial skincare intervention

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I'm a big believer in Pareto-style analysis and always try to make sure that my skincare routine strikes the right balance between effort and effect size.

Currently I wash twice a day with a low-end dedicated 'face wash' product, apply serum (Boots No. 7) at night and sometimes in the morning, use retinol once a month, and generally wear moisturiser and appropriate sunscreen when out and about.

What would you all suggest I add if I want to dial up my effort levels a bit in return for a big improvement? I'm 34 and white if that makes a difference, and I rarely spend much time in the sun.

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I'm not a specialist, I can only speak from personal experience, researching and going to the dermatologist for a decade now.

I'd make sure that at your night routine (if you do that) your skin is really clean, a double cleansing perhaps would help. Maybe also a toner for your skin type.

We have a similar age and I noticed this year that, my under the eye skin is changing, so I'd consider an eye cream, especially because you're white.

I also noticed that when I apply cream at night, instead of serums, my skin just feels and looks better.

And, if you can, treat yourself to a good sheet mask once a week. The way I do it is, I put it in the fridge, leave it there for a while, make sure is cold enough, wash my face and just chill is my mask on.

Hope I helped.